Marketing Projects

Below are selected projects spanning digital strategy, brand analysis, consumer research, and crisis marketing from the MSDM program. Each project reflects my ability to connect data-driven thinking with real-world marketing challenges.

Whether auditing a brand’s digital presence, analyzing packaging’s influence on purchase decisions, or navigating a high-stakes PR crisis, every project is grounded in translating marketing complexity into clear strategy.

What You’ll Find

  • Digital Marketing & SEO: Auditing LA Fitness’s TikTok presence and organic search strategy to identify growth opportunities.
  • Crisis Communications: Examining a brand’s response and reputation management during a high-profile PR crisis.
  • Consumer Research & Packaging: Analyzing how cosmetics packaging design drives purchasing behavior through original survey data.
  • Off-Page SEO: Analyzing TRI’s SEO site health, brand identity, and online presence to provide additional recommendations.